More than half a million pounds has been spent since 2024 on using social media influencers to promote UK government campaigns on subjects ranging from the environment to welfare
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thegreatloofa @lemmy.world - 1day
Whatever the actual amount, I would say that's well spent compared to older methods of getting the message out
dude in news @lemmings.world
More than a million pounds spent on influencers by UK government since 2024
https://www.theguardian.com/media/2025/dec/25/uk-government-spending-social-media-influencersHeadline says more than £1m
Article says
Whatever the actual amount, I would say that's well spent compared to older methods of getting the message out