• A Kenyan woman, Truphena Muthoni, beat her own world record, hugging a tree continuously for 72 hours at the foot of Mount Kenya.
• Her “silent protest” was meant to hold authorities and a complacent public to account for irresponsible tree cutting, forest land use change and inadequate protection of water catchment areas.
• Muthoni represents an emerging younger generation of environmentalists coming up with more engaging ways to shift conservation from an abstract to a real-time issue.

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For Muthoni, the 72-hour “silent protest” was meant to specifically hold authorities and a complacent public to account for irresponsible tree cutting, forest land use change and inadequate protection of water catchment areas. She also did this to encourage mental wellness, and remind all that the ecosystem is incomplete without healthy indigenous forests and ever-replenished water catchment areas.