Electronic Arts admitted that the use of AI “might present social and ethical issues that, if not managed appropriately, may result in legal and reputational harm, cause consumers to lose confidence in our business and brands and negatively impact our financial and operating results,”
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EA's Attempt to Use AI for Game Development Backfiring Horribly
https://futurism.com/artificial-intelligence/ea-attempts-use-ai-game-development-backfiringArchived version: https://archive.is/sbWKx
https://lemmy.world/pictrs/image/195a3c0e-0000-4878-8dad-c84fdbb3bada.gif
What reputation and consumer confidence does EA think it has??? LOL
Seeing EA logo on a game is already a warning label to avoid the game.
They certainly do have a reputation.
Beautiful, ain't it?
https://wallpapercave.com/wp/wp5338276.jpg
Finally, they realise!