I hate AI in production pipelines because it replaces human craft. Even when used as “placeholders,” it encourages studios to get lazy and ship it. It’s anti-artist, anti-craft, anti-human. I’m disgusted that E33 even used it at all.
That said… I hate Ubisoft so much more. Their yearly churn, massive budgets for games people don’t want, obsession with pumping out Assassin’s Creed, refusal to listen to devs OR players, destruction of good ideas, corporate PR spin, exploitation… and the way their influence poisons the wider industry.
it also sucks that there are only a few studios run by ex-Ubisoft devs making truly human-crafted games right now:
E33: made by former Ubisoft devs, but they used AI unnecessarily for placeholders. I’m mixed on this one.
Stray: great game, but BlueTwelve hasn’t made anything since, and Annapurna is struggling financially.
Dispatch: a solid Telltale-style game, but that style isn’t really my thing.
I just hope more devs leave Ubisoft and make something good and HUMAN MADE.
Parzivus [any] - 19hr
The "AI placeholders" were literally a single poster. I haven't seen anything to indicate they were using it at scale. What's much more likely is that they got a ton of assets off the Unreal store (something they did do, best art direction btw lol) and there were some unlabeled AI textures mixed in.
The only game I'm aware of that made significant use of AI at the game awards was Arc Raiders.
12
regul [any] - 22hr
Annapurna was founded by one of Larry Ellison's kids if you want to feel better about it failing.
7
Awoo [she/her] - 21hr
What I've seen with AI as "placeholders" is that when they do eventually get someone to replace the placeholder they're an artist who is told to literally just reimagine the ai art they were using as a "placeholder".
Very lazy behaviour that cut out actual human imagination or any attempt to make something unique that doesn't already exist.
7
PKMKII [none/use name] - 12hr
TBF that kind of thing happens all the time without AI. I saw this video of a music composer recreating the synth sound from the arpeggio from the Stranger Things theme from scratch, with the synth muted until he finished it and had the arpeggiator running. He said he could do this because of how many times a producer or media company has given him that track as a reference for the sound they want from him.
NoahFuel in games
I'm kinda mixed on Expedition 33
I hate AI in production pipelines because it replaces human craft. Even when used as “placeholders,” it encourages studios to get lazy and ship it. It’s anti-artist, anti-craft, anti-human. I’m disgusted that E33 even used it at all.
That said… I hate Ubisoft so much more. Their yearly churn, massive budgets for games people don’t want, obsession with pumping out Assassin’s Creed, refusal to listen to devs OR players, destruction of good ideas, corporate PR spin, exploitation… and the way their influence poisons the wider industry.
it also sucks that there are only a few studios run by ex-Ubisoft devs making truly human-crafted games right now:
E33: made by former Ubisoft devs, but they used AI unnecessarily for placeholders. I’m mixed on this one.
Stray: great game, but BlueTwelve hasn’t made anything since, and Annapurna is struggling financially.
Dispatch: a solid Telltale-style game, but that style isn’t really my thing.
I just hope more devs leave Ubisoft and make something good and HUMAN MADE.
The "AI placeholders" were literally a single poster. I haven't seen anything to indicate they were using it at scale. What's much more likely is that they got a ton of assets off the Unreal store (something they did do, best art direction btw lol) and there were some unlabeled AI textures mixed in.
The only game I'm aware of that made significant use of AI at the game awards was Arc Raiders.
Annapurna was founded by one of Larry Ellison's kids if you want to feel better about it failing.
What I've seen with AI as "placeholders" is that when they do eventually get someone to replace the placeholder they're an artist who is told to literally just reimagine the ai art they were using as a "placeholder".
Very lazy behaviour that cut out actual human imagination or any attempt to make something unique that doesn't already exist.
TBF that kind of thing happens all the time without AI. I saw this video of a music composer recreating the synth sound from the arpeggio from the Stranger Things theme from scratch, with the synth muted until he finished it and had the arpeggiator running. He said he could do this because of how many times a producer or media company has given him that track as a reference for the sound they want from him.