The campaign, “Gaming Division,” features SonicFox, as well as several other notable gamers in the community, such as Scarlett, Billy Mitchell, and TenZ. The collaboration, which attempts to blur the lines between sport, gaming, and streetwear, paints gamers as “heroes of a modern arena” who are “defined by precision, focus and creative energy.”
Nothing says modern gaming like Billy “MAME” Mitchell.
15
ClathrateG [none/use name] - 1mon
Billy Mitchell
the king of kong or a different one?
10
MayoPete [he/him, comrade/them] - 1mon
Well known for cheating legitimately obtaining Donkey Kong records and suing the shit out of anyone who suggests otherwise?
11
ClathrateG [none/use name] - 1mon
tbh I've come around on Billy since the Karl Jobst stuff
2
FunkyStuff [he/him] - 1mon
This is now, imagine when the vibe shifts back to woke. Boater pogroms incoming.
15
SorosFootSoldier [he/him, they/them] - 1mon
Are they still the best fighting game player in the world?
11
Comrade_Mushroom [comrade/them] - 1mon
They gave up on Street Fighter so I'm inclined to say "definitely not" but they're pretty fuckin' good at what they do play.
12
princeofsin [he/him] - 1mon
Def in MK series, DragonBall fighter Z, and Skull girls. They are likely going to jump on the New Marvel Token which is from the same developers of Guilty Gear, DBFZ, Blazblue series.
7
Cruxifux - 1mon
Well. Here it is. The point where I’ve become old enough that I do not understand the youths and their pop culture. Like fully don’t get it.
Like I get Skibidi Toilet. But this? What is this?
9
WalrusDragonOnABike [they/them] - 1mon
Looks like a sonic fox? What's the confusion? Furries aren't anything new. And SonicFox is well known for things like Mortal Combat (I say as someone who has never paid any attention to competitive fighting games and didn't realize SonicFox was also a furry or NB).
13
Cruxifux - 1mon
My confusion is why this person has been chosen to represent sports sneakers.
5
booty [he/him] - 1mon
SonicFox is pretty famous in the relatively large niche that is the fighting game community.
I am not seeing how this translates into sports sneakers.
3
Alisu [she/her, they/them] - 1mon
It's "gaming related clothing" whatever the fuck that means
7
Cruxifux - 1mon
Okay see? THERE. That’s what I mean. What the fuck do sneakers have to do with gaming? What the fuck is the connection here?!
7
purpleworm [none/use name] - 1mon
It's literally just cross-promotion to appeal to young men, it has no real connection
9
fox [comrade/them] - 1mon
Some underpaid marketing intern did a bunch of spreadsheets and projections indicate that Nike can make more money if they advertise to gamers
7
barrbaric [he/him] - 1mon
If they aren't cowards, it means that the shoes will have RGB lighting.
6
Keld [he/him, any] - 1mon
This is older than skibidi toilet as a phenomenon.
They're a person who plays video games well. It's not terribly complex.
12
WhatDoYouMeanPodcast [comrade/them] - 1mon
I'm happy for SonicFox, I hope they get as much as they deserve.
The question remains: why do sports want my attention so bad? What's with all the anime, the Vtubers, the One Piece collabs, and SonicFox? Is it so that I gamble on sports books?
dead in popularculture
Nonbinary furry gamer SonicFox hired by Nike to promote gaming-related clothing collection
https://www.them.us/story/martine-rose-nike-gay-furry-fursuit-sonicfox-who-nonbinaryNothing says modern gaming like Billy “MAME” Mitchell.
the king of kong or a different one?
Well known for
cheatinglegitimately obtaining Donkey Kong records and suing the shit out of anyone who suggests otherwise?tbh I've come around on Billy since the Karl Jobst stuff
This is now, imagine when the vibe shifts back to woke. Boater pogroms incoming.
Are they still the best fighting game player in the world?
They gave up on Street Fighter so I'm inclined to say "definitely not" but they're pretty fuckin' good at what they do play.
Def in MK series, DragonBall fighter Z, and Skull girls. They are likely going to jump on the New Marvel Token which is from the same developers of Guilty Gear, DBFZ, Blazblue series.
Well. Here it is. The point where I’ve become old enough that I do not understand the youths and their pop culture. Like fully don’t get it.
Like I get Skibidi Toilet. But this? What is this?
Looks like a sonic fox? What's the confusion? Furries aren't anything new. And SonicFox is well known for things like Mortal Combat (I say as someone who has never paid any attention to competitive fighting games and didn't realize SonicFox was also a furry or NB).
My confusion is why this person has been chosen to represent sports sneakers.
SonicFox is pretty famous in the relatively large niche that is the fighting game community.
fighting game tournament winner
https://en.wikipedia.org/wiki/SonicFox
I am not seeing how this translates into sports sneakers.
It's "gaming related clothing" whatever the fuck that means
Okay see? THERE. That’s what I mean. What the fuck do sneakers have to do with gaming? What the fuck is the connection here?!
It's literally just cross-promotion to appeal to young men, it has no real connection
Some underpaid marketing intern did a bunch of spreadsheets and projections indicate that Nike can make more money if they advertise to gamers
If they aren't cowards, it means that the shoes will have RGB lighting.
This is older than skibidi toilet as a phenomenon. They're a person who plays video games well. It's not terribly complex.
I'm happy for SonicFox, I hope they get as much as they deserve.
The question remains: why do sports want my attention so bad? What's with all the anime, the Vtubers, the One Piece collabs, and SonicFox? Is it so that I gamble on sports books?
neat